Flagship Cinemas gets luxury look with reclining chairs, bar

By Lydia Goerner | Oct 03, 2017
Photo by: Lydia Goerner Vice President of Operations Andrew Poore tries out one of the new reclining chairs in the theater.

Flagship Cinemas is bringing a premium theater experience to Wareham, complete with a bar, reserved seating and big reclining chairs in every theater.

The movie theater at 39 Doty St. in West Wareham has had the same look since opening 15 years ago, so it was time for a change, said Andrew Poore, vice president of operations. Renovations began in February and the theaters have been transformed, with new carpet, handicap rails, a blue and gray color scheme and, the main attraction, power recliners. The new seats are spacious and can be reclined until movie-goers are in a supine position.

“We’re trying to bring home into the theater-going experience,” said Poore. “It’s not just about the movie, it’s the experience.”

Because of the larger seats, Poore said the cinema lost around 55 percent of its seating, so now seats will be assigned. People can purchase movie tickets in advance and choose where they want to sit, or decide at the door.

The foyer has also been re-done, with planters and chairs and tables in the lobby where people can try new menu items, like cheeseburgers and chicken fingers. The bar is being finished, offering beer and wine and plenty of seating.

“The whole concept is luxury,” Poore said.

The prices of movie tickets will remain the same for now. Poore is confident that the renovations will bring more business to Flagship Cinemas. Flagship Cinemas across the northeast is being renovated one by one, and Poore said business has increased after every one is finished.

“We want to get people that haven’t gone to the movies in years to come back,” Poore said.

The renovations are expected to be completed by Oct. 20. So far, six out of eight theaters are finished and playing movies.

Flagship Cinemas received a liquor license and will begin selling beer and wine later this month. (Photo by: Lydia Goerner)
The cinema is serving hot food, like pizza and mozzarella sticks, in addition to traditional movie snacks. (Photo by: Lydia Goerner)
The power recliners are the main event, said Vice President of Operations Andrew Poole. The theaters are also handicap accessible now. (Photo by: Lydia Goerner)
Comments (6)
Posted by: Spherebreaker | Oct 03, 2017 12:22

Its not the seats that keep people away, its the crappy remakes of old movies and the loud mouth anti americans in them. Hollywood like the NFL will have seen better days until the PC crap and political stuff has ended.

Posted by: Wareham By The Sea | Oct 03, 2017 13:40

Where now would one send children for a rainy Saturday afternoon matinee?  This place looks too fancy.  They need a place to wallow knee deep in popcorn, with feet sticking to the floor, while throwing Skittles at each other.

Posted by: bob | Oct 03, 2017 14:58

WBTS,We send them to your castle...

Posted by: Peaches0409 | Oct 03, 2017 16:13

I think this is great. I'm not so inclined to have beer or wine though. I have a feeling that it will be too expensive. I mean seriously, a soda is four bucks at a cost of about 12 cents. I can buy a whole bottle of wine or a six pack for what they are likely to charge for one.

Posted by: jjjjjj | Oct 03, 2017 21:26

This is great!  Nice to see Flagship making such an investment in the property - and in our town.  The movie theater business has changed a lot in recent years.  And the big chains have been going to this type of higher-end theater experience.  It's a nice step up, especially being able to pick out your seat in advance.

Posted by: Rosebud | Oct 04, 2017 08:21

I think this is a great idea and I hope people support it.  This is a night out for people who don't do the bar scene.  And those little ones can stay at home and watch their movies on cable.

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