Happy birthday to Wareham Week!

Jan 26, 2013

Wareham Week and WarehamVillageSoup.com turned three this week. That’s prompted a good deal of reflection.

It was 3½ years ago when this Wareham resident determined to start a local media company based on a few simple principles I felt I had learned from decades in the “big media” business:

Local media has got to be local. Reporters and editors must be based in the towns served, editorial content much be exclusively local, and advertising must serve the needs of local advertisers.

Modern media has got to be modern. A newspaper can’t look and feel like something that has survived from the 1950s. The web has to be a part of the operation, not just a place to post newspaper stories, but as the place where news is posted first and the medium that defines how news is written.

Free is a very good price. The economics of newspapers have always assumed that money is made from advertisers who will pay to get in front of people who are reading the newspaper for its news. Subscription money increases revenue and allows publishers to tell their advertisers that every copy distributed is “wanted.” But, in an age when so much information is free on the internet, subscriptions cut in the opposite direction, shrinking the audience to a point where advertisers are less interested.

So here we are three years later. While all three of the above may sound like “no duh!” points, look around and you will not see a lot of (any?) other media companies living by them. We have, and just three years into it, we are going strong.

Of course, success is about a lot more than just a good business model. I don’t have space in this column to thank all the people who have helped Wareham Week and WarehamVillageSoup get where we are today. But I’ll try. By name: Editor Jaime Rebhan moved to Wareham before we began publishing to become our first reporter and is now the driving force behind Wareham Week. In broad strokes: All the readers who pick us up every week. The commenters who keep the website lively. The advertisers – all of them – but perhaps especially those who dared to take a chance on us when Wareham Week was still more concept than polished product. Our wonderful ad designer, salespeople, freelance photographer, printer, and delivery people who have stuck with us through good times and lean times. And even our critics, who keep us on top of our game and prevent any sense of complacency.

Thank you to everyone . . . and onward to the next three years!

Comments (8)
Posted by: Joe Leggett | Jan 26, 2013 11:26

Happy Birthday, Congratulations and Thank You!

 

Now how about some ice cream and cake to celebrate? <smile>

 

Joe



Posted by: harrythebarber | Jan 26, 2013 12:08

Congrats to Anne, Jaime, and staff..your product is so good even out of Town, out of business, pretend journalists copy and paste your articles!..continued success..



Posted by: harrythebarber | Jan 26, 2013 12:09

Congrats to Anne, Jaime, and staff..your product is so good even out of Town, out of business, pretend journalists copy and paste your articles!..continued success..



Posted by: Luke Duke | Jan 26, 2013 15:13

This has been a wonderful addition to the community, Happy Birthday and congratulations!



Posted by: sadie | Jan 26, 2013 19:44

Happy birthday, I am so glad you started your newspaper and especially the online version. I no longer buy newspapers I do all of my reading online. Out of all the newspapers I read online, yours is the most user friendly. You do a great job of covering everything that is going on in town.You report the news without inserting yourself into your stories.



Posted by: Mike Flaherty | Jan 27, 2013 11:25

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Sadie wrote:


"You do a great job of covering everything that is going on in town.You report the news without inserting yourself into your stories."
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I couldn't agree more Sadie. 

 

Back in April 2011 I wrote the following here on Wareham Week.  It is as true now as it was then.  Congratulations Again WarehamWeek!

 

 

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I wrote:

 

Wareham Week: Where I grew up in Woburn, MA we had one local newspaper.  It was called the Woburn Dailey Times and Chronicle.  That was it.


So when anyone asked you if you saw this or that in "the paper", everyone knew which paper they were referring to.  Fast forward to today.


In Wareham, for the longest time we had three publications covering our town, then we had four when Wareham Week was launched.  These days when discussing things amongst folks at the barber shop or soccer practice, when asked if I saw their kid's pic in "the paper" or if I saw the story about the this or that in "the paper", I have stopped asking "which paper" because invariably they are referring to Wareham Week now.  Congratulations!  That is a remarkable accomplishment in such a short amount of time.  Oh.  And keep those photo collages coming.
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Posted by: MWF = Make Wareham Fail | Jan 27, 2013 15:59

Thank you for starting a local paper for normal people.  As opposed to, well, you know.



Posted by: OutsideTheBox | Jan 28, 2013 20:14

Happy Anniversary - keep up the good work!



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